Urjalan Makeistukku handles 5x turnover with a scalable eCommerce setup

A modern headless Digital Commerce store launched in 2025

Rapid eCommerce growth eventually created the need for an even faster and more modern online store. In 2025, Urjalan Makeistukku launched a new headless Digital Commerce store built on Pinja’s Digital Commerce solution.

The headless architecture improves performance, flexibility, and scalability, while enabling faster development of customer-facing experiences. The new store also integrates Klevu, which provides AI-based product recommendations and enhances product discovery and user experience.

This modern setup ensures that Urjalan Makeistukku’s eCommerce can continue to grow without technical bottlenecks — supporting both domestic and international customers.

Centralised product information management with Akeneo PIM

With business growth and increasing product volumes, Urjalan Makeistukku needed centralised, fast product information management. Managing over 2,000 products across 70+ categories and multiple online stores required a more efficient approach than traditional methods.

Akeneo PIM provides a single source of truth for all product information, making international expansion simpler and more efficient. Language translations can be managed faster, and product data flows consistently across all markets — whether selling to Finland, Sweden, or the broader European market.

The platform leverages artificial intelligence in product information maintenance, helping to ensure data quality and consistency across thousands of product records whilst reducing manual effort.

The platform continues to evolve alongside the business, enabling Urjalan Makeistukku to focus on its core mission: offering a wide product selection at low prices with fast, reliable delivery.