Veli-Matti Nurminen (left.) and Kalle Rasinmäki.

Pinja sells Pinja Industry Oy, affiliates specialized in industrial planning services, and Pinja’s local company in China, to AFRY. From now on, Pinja will focus on services related to software and business intelligence. Pinja continues its steady growth in international industrial software markets.

The transaction consists of Pinja’s industrial planning, automation business, machine vision solutions and industrial testing system solutions. After the sale, Pinja will focus on industrial software solutions, tailored software development and business intelligence solutions, as well as consulting services related to them.

– Pinja is now purely a software company. Industry companies are increasingly interested in using data analytics related to software and production, especially in Europe. In Finland, demand for digital society development stays strong. We want to be the choice that our clients recommend to others, and the leading operator in the sector, says Veli-Matti Nurminen, CEO at Pinja.

– As a result of the acquisition, AFRY will strengthen competences which support implementing our growth strategy and solidify our position as the leading expert and partner to our industry clients. Digitalisation is one of our growth drivers and we are excited to strengthen our digital service, automation and engineering offering with this acquisition, says Kalle Rasinmäki, Country Manager for AFRY in Finland and Head of Process Industries Division Finland.

– AFRY is a traditional, competent, and reputable company, that has strong foothold as the trusted partner in the industry sector. We are happy that they continue serving our clientele with industrial planning services, says Veli-Matti Nurminen of Pinja.

Pinja – a fast growing and internationalizing software company

Pinja has experienced steady growth during the past few years. After the transaction, Pinja will have approximately 400 IT experts and a selection of over ten SaaS software solutions for the industry. Pinja has become a major builder of industrial digitalization and the digital society. Pinja is the leading provider of SaaS software solutions in the forest industry, manufacturing industry, circular economy, the bioenergy sector, and the technical inspection business, among others. The share of the company’s international business is growing, and the company has a strong customer base for continuous services.

For more information about the transaction, please contact:


Veli-Matti Nurminen
CEO Pinja Group Oy
+358 50 385 9911


Kalle Rasinmäki
Country Manager of Finland and Director of the Process Industry division of Finland
+358 40 566 4250

Pinja in brief

Pinja is your partner for digitalization and business intelligence. Our customers are industrial and digital society operators who want to take advantage of digitalization, software, analytics, and new business models faster and more efficiently than their competitors. We operate responsibly. By streamlining the activities of our customers, we help them run more sustainable business in a world that needs responsible solutions now more than ever. Pinja employs approximately 400 IT experts who serve leading Finnish and international clients in more than 30 countries. We are growing steadily, and our turnover in 2020 was approximately 50 million euros.

AFRY in brief

AFRY is one of the leading planning and consultancy companies in Europe that promotes change towards a more sustainable society. We are 16,000 experts dedicated to the built environment, digitalization, and industry and energy sectors. We develop sustainable solutions for future generations all over the world.