Pinja enters the Spanish and Portuguese SaaS markets through a dealership agreement with GHESA Ingeniería y Tecnología, S.A. GHESA is a Madrid-based engineering and construction firm in the energy field. The agreement initially applies to the Once by Pinja product and GHESA’s Spanish and Portuguese market areas. Going forward, the collaboration is projected to expand both geographically and in offering range. 

Signed in June 2021, the dealership agreement between Pinja and GHESA improves Pinja’s foothold and visibility in Southern Europe and allows GHESA to expand its solution offering for its existing and prospective customers. The companies were initially connected through the Business Finland network.

With a new wave of digitalization spreading across different industrial sectors in Spain and Portugal, many companies are aiming to improve their process efficiency and support the circular economy. After a slower period of investments in 2020 due to COVID-19 pandemic, business is now picking up and the partners find the timing to be favourable for their combined service offering.

GHESA has offices around the globe and a strong focus on digitalization services for the energy sector, in particular. In the first phase, GHESA will provide Once by Pinja solutions to its customers operating in the fields of electricity, biomass, heat and pellet production, pulp and paper as well as waste incineration.

In GHESA’s view, Pinja offers a smart solution that will benefit a range of companies in terms of efficiency, time and costs. By joining forces, the companies can help solve inefficiencies and a lack of seamless integration in the various systems currently applied by customer companies.

– Once by Pinja has a strong, consolidated status in the Northern European market, and we are now aiming to also raise awareness of its smartness in the Southern European market. In particular, Once meets the needs of companies that manage large amounts of fuel and related products, as the system covers the whole supply chain cycle, comments GHESA’s Business Development Director for Biomass, WtE, Cogeneration & EPC Projects, Joaquín A. Gómez León.

Pinja has industrial software customers in 30 countries across the world and a strong focus on expanding its business on a global scale. The newly launched partnership serves to that end. Pinja sees great advantages in partnering up with selected local collaborators both in terms of the implementation project and continued support services. The partnership model deepens shared understanding of the end customer’s processes.

– This partnership with GHESA opens up a new and very interesting market area for Pinja. Our highly specialized, world-class products provide opportunities for customers to improve their efficiency and competitiveness. We also provide new business opportunities for our partners. We are excited to start working with GHESA, which is a great match for us as a well-established and strong regional operator with deep industry knowledge and relationships, says Pinja CEO Veli-Matti Nurminen.

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